Journal / Page 7
Field notes from the studio.
Practical writing on web design, performance, search and getting more enquiries from your website.
How to Build Trust Fast on Your Website
First impressions matter online. Learn the specific design elements, copy techniques, and trust signals that help UK small businesses establish credibility instantly.
Web Design Trends That Are Actually Worth Using
Not every web design trend deserves your attention. Learn which trends improve user experience and business outcomes, and which ones to skip.
Landing Page vs Home Page: What's the Difference?
Landing pages and home pages serve different purposes. Learn when to use each one, how they differ structurally, and which one your business actually needs.
What Google Really Wants from Your Website in 2025
Google's priorities have shifted. Learn what actually matters for ranking in 2025: Core Web Vitals, E-E-A-T, user experience and clean code.
How to Know When Your Business Needs a New Website
Clear signs your website is holding back your business and what to do about it. Practical advice for UK small businesses and tradespeople.
How to Structure a Website That Converts Instantly
The exact website structure that turns visitors into customers. Clear hierarchy, smart CTAs, and friction-free conversion paths for UK small businesses.