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Glossary
26 definitions of the terms behind a fast, findable website, no jargon.
The portion of a webpage visible without scrolling, crucial for first impressions and conversions.
A secondary navigation system showing users their current location within a website's hierarchy.
A prompt that encourages website visitors to take a specific action, typically a button or link.
The system that translates human-readable domain names into IP addresses that computers use to identify each other.
Content that remains relevant and valuable to readers over an extended period, continuously attracting traffic.
A small icon associated with a website, displayed in browser tabs, bookmarks, and address bars.
A distributed version control system for tracking changes in source code during software development.
The large, prominent banner at the top of a webpage, typically featuring a headline, image, and call-to-action.
Links that connect different pages within the same website, helping users navigate and improving SEO.
A method of encoding structured data using JSON format, recommended by Google for implementing schema markup.
The process of identifying and analysing search terms people use to find content, products, or services.
A standalone web page created for a specific marketing campaign with a single focused conversion goal.
A brief summary of a webpage's content that appears in search engine results below the page title.
The system of menus and links that helps users move through a website and find content.
Website visitors who find your site through unpaid search engine results rather than paid advertising.
How quickly a webpage loads and becomes interactive, crucial for user experience and SEO rankings.
The part of a URL that contains data passed to web applications, appearing after the question mark.
A web design approach that makes pages adapt and display optimally across all device sizes and screen resolutions.
Structured data vocabulary that helps search engines understand webpage content and display rich results.
The HTML element specifying the page title that appears in browser tabs and search engine results.
How users feel and interact with a website or application, encompassing usability, accessibility, and satisfaction.
The visible area of a webpage in a browser window, varying by device size and orientation.
Empty space in a design, not necessarily white, that creates breathing room and visual hierarchy.
A file listing all important pages on a website to help search engines discover and index content.
In web development, a keyword that allows parent templates to inject content into child template layouts.
A CSS property controlling the stacking order of positioned elements, determining which appear in front of others.