Journal / Page 8
Field notes from the studio.
Practical writing on web design, performance, search and getting more enquiries from your website.
Minimalism in Web Design: Fad or Future-Proof?
Is minimalist web design a passing trend or a lasting philosophy? Explore the evidence, history, and strategic reasons why clean design endures.
How to Write Copy for a One-Page Website
Master one-page website copywriting: structure, hierarchy, CTAs, and flow. Learn how to write clear, conversion-focused copy that fits.
7 Common Website Mistakes (and How to Avoid Them)
Is your website driving customers away? Learn the seven most common website mistakes UK businesses make and how to fix them fast.
Less Really Is More in Web Design (And Why UK Businesses Get This Wrong)
Minimal web design isn't just pretty. It converts better, loads faster, and keeps visitors focused. Here's what to strip away and what to keep.
Website Forms That Actually Get Filled In (UK Small Business Guide)
Why most contact forms fail and how to design forms that convert visitors into enquiries. Practical advice for UK trades and service businesses.
The Psychology Behind Clean Website Design
Why your brain prefers minimal web design: cognitive load, visual hierarchy, Gestalt principles, and the science of simplicity.