Available for new projects
Independent web + AI studio Derby, UK
A UK web + AI studio in Derby. Fast websites, and the systems that run the business behind them.
01 / Capabilities
Websites change how a business is presented, found and chosen. Systems change how the work gets done. Mapletree handles both as one connected engagement.
Fast Astro builds, search-ready structure, and copy that helps the right visitor say yes.
Practical integrations that cut repetitive work, always with a human approving the output.
02 / Selected work
Three recent websites shaped around clarity, performance and the work each business needs them to do.
Commercial property Website & performance
A nationwide commercial-property search experience built around high-intent enquiries.
Self-storage Website & lead capture
A direct lead-generation website for secure container storage.
E-commerce Store design & build
An e-commerce experience for specialist commercial and industrial matting.
03 / Why Mapletree
Mapletree is led by Jake Haynes, who stays hands-on across strategy, design and build. When a project needs a specialist, a small trusted network steps in, so the work stays sharp without inflating into an agency you pay for but never meet.
Talk to JakeWe get the message right before a single pixel, what you do, for whom, and why it beats the alternative.
Static-first sites that load quickly, score well and stay cheap to run and easy to extend.
Clean semantics, schema and internal linking so the right pages get found for the right queries.
Systems that remove repetitive admin (routing, reporting, follow-up), not novelty for its own sake.
AI drafts and gathers; a person checks and approves. Nothing goes live unseen.
You work with the person doing the work, not an account layer passing messages along.
04 / Process
Whether we are building a website or an internal system, the path is the same, and it keeps you in the loop at every stage.
We map the goal, the audience and the friction, both on the website and in the work happening behind it.
Structure, message and interface for the site; the shape of the tool or automation for the system.
Astro build, content and QA for web. Integration, testing and sensible guardrails for systems.
Measure, learn, refine. Sites get sharper over time; automations get safer and reach further.
05 / Signal
Jake responded to our brief thoroughly, clearly highlighted where he could add value, and delivered a website we're very pleased with after two rounds of detailed feedback.
James Smith Google review
Clean, fast, mobile-friendly, and built with real attention to detail. Highly recommended.
Excellent service. Jake is an innovative and distinctive web designer, highly recommend Mapletree.
06 / Contact
Tell us what you're trying to move, more of the right enquiries, less manual admin, or both. You'll hear back from Jake directly.
