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AI & Systems · 01 / Service

Custom software for operating problems.

Bespoke internal tools, dashboards, integrations, and AI assistants. Built to fit one business, owned by the people who use them.

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Overview

What it is.

Custom software for the operational gaps a generic SaaS will never fill. Internal portals, request flows, dashboards, integrations, and AI assistants over your own content. The shape of the build follows the shape of the problem, not a vendor roadmap.

Every engagement starts with a paid discovery to write the brief properly. Builds are iterative, with working software in front of users early. The aim is fewer hours spent moving information around and clearer decisions made faster.

What it includes

What it includes.

  1. 01

    Discovery and shape

    A short, paid discovery to write the brief, the success measures, and the rough architecture.

  2. 02

    Internal tools and dashboards

    Bespoke interfaces for the operational work that does not fit a generic SaaS.

  3. 03

    Workflow systems

    Approval flows, request routing, and the small automations that absorb daily admin.

  4. 04

    Integrations

    Clean connections between existing platforms, APIs, and data sources.

  5. 05

    AI assistants

    Knowledge assistants and task agents trained on your approved material, behind your auth.

  6. 06

    Hand-over and docs

    Source code, runbooks, and an honest hand-over so your team can take the wheel.

How it works

How it is built.

  1. 01

    Discover

    A paid discovery sprint to map the operational problem and the smallest useful build.

  2. 02

    Design

    Architecture, data model, interface sketches, and the integration plan.

  3. 03

    Build

    Iterative delivery in short cycles with working software in front of users early.

  4. 04

    Operate

    A handover plan and an optional support slot for the first months in production.

Who it's for

For businesses outgrowing spreadsheets and email threads.

The signal is usually the same. A core process lives in a spreadsheet, the inbox, and three people's heads. That worked at ten clients. It does not work at fifty. Custom software is the replacement for the system that quietly evolved on accident.

  • Operations leads
  • Founders post-PMF
  • Heads of internal tools

What it isn't

What it isn't.

  • Open-ended R and D dressed as a project.
  • Generic SaaS we just rebadge for you.
  • Fully autonomous agents acting without review.

Engagement

Engagement shapes.

  • Pilot

    A four to six week build of one focused tool or workflow, validated with real users.

  • Full build

    An eight to twelve week build of a connected internal system with integrations.

  • Operating partner

    A retained slot for ongoing development, support, and quarterly architecture reviews.

FAQs

Questions, answered.

What kinds of tools do you actually build?
Internal dashboards, request and approval workflows, AI assistants over your own content, and integrations between systems that do not talk to each other.
How is this different from your AI-CRM and Internal Reporting services?
Those are productised builds for specific operating problems. This service is the general-purpose track for everything that does not fit a productised shape.
What technologies do you use?
TypeScript, React, Node, Postgres, and the major LLM APIs. Modern, proven, and easy for any competent team to take over.
How long does a typical project take?
Pilot in four to six weeks, full build in eight to twelve. We agree the scope and the cadence in discovery.
Do you provide ongoing support?
Yes. An Operating partner slot covers ongoing changes, support, and architecture reviews.
Can you build an MVP for my startup?
Yes, where the brief is genuinely operational and not a thinly disguised consumer product.
Who owns the code?
You do. Source, repos, and accounts sit with you from day one.

Related capabilities

All capabilities
AI & Systems

Knowledge systems

Internal search and document hubs that surface approved answers fast.

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AI adoption

Useful, low-risk automation around your website, content, admin, and reporting.

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Internal reporting

Dashboards, digests, and workflow routing that take reporting off the team.

Start a project

Let's build the version that works.

Tell us what you're trying to move, more of the right enquiries, less manual admin, or both. You'll hear back from Jake directly.

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