Journal / Page 6
Field notes from the studio.
Practical writing on web design, performance, search and getting more enquiries from your website.
Our Favourite Minimal Websites (and Why They Work)
Discover what makes minimal websites truly effective. Real examples from brands that prove less is more when it comes to design and conversions.
What Slow Websites Are Costing You Right Now
Every second your website takes to load costs you customers. Here's exactly what slow performance is costing your business.
Website Copy vs Design: Which One Comes First?
The classic debate settled: should you write your website copy before designing, or design first? Here's what actually works for small businesses.
The Problem with Templates (and How We're Different)
Templates promise quick websites but deliver bloated code, cookie-cutter designs, and poor performance. Here's why custom-built beats off-the-shelf every time.
From Click to Client: The Website Conversion Journey
Map the complete user journey from first click to paying client. Understand conversion stages, remove friction points, and optimise every step.
5 Things Every Trades Website Needs (No Fluff, Just What Works)
Essential features every tradie website needs to win work. From mobile contact to trust signals, here's what actually converts visitors to enquiries.