The question comes up in almost every early conversation. Before a founder commits to a budget or a start date, they want to know how long they will be waiting. It is a fair question, and the honest answer surprises people: the build itself is usually the fast part.
Because we hand-code on Astro rather than wrestling a page builder into shape, a site goes from design to live far quicker than most agencies quote. What actually sets your timeline is scope, how ready your content is, and how quickly decisions get made. Get those right and we ship in days, not months.
What the timeline depends on
Three things drive how quickly a website goes from brief to live.
Scope. A one-page site takes far less time than a seven-page-and-up build. More pages mean more copy, more design decisions, and more rounds of feedback. Each page you add is not just extra time on the build itself; it is additional content to source, review, and approve.
Content readiness. This is the single biggest variable in any project. We can only move as fast as you can supply copy, photos, and brand materials. A founder who arrives with everything ready at kickoff gets a faster, cleaner site than someone who needs to photograph their work and write their About page from scratch during the build. The gap between those two scenarios can be a week or more.
Revision cycles. A clear brief and decisive feedback keeps things moving. Vague direction, changing priorities mid-build, or multiple stakeholders with conflicting opinions adds days to each round. One decision-maker on your side with clear authority to approve is worth more than almost any other single factor.
A landing page: often just a few days
Our landing page service runs as a fast sprint. When you arrive with copy and brand assets ready, that frequently means a matter of days, not weeks.
We work from your brief, structure the page around a single conversion goal, and hand-code it clean, then it is straight into review, revisions, and final sign-off before we push it live. There is no page-builder overhead slowing any of that down.
That speed only holds if content is ready at kickoff. If you are writing copy during the build, add time. If you need us to write it for you, we scope that separately. The build itself does not take long; the bottleneck is almost always words and images. Landing pages also have a sharper focus than full sites: one goal, one conversion action, one message to nail. If you want to see the difference a focused lander can make, our case study on a client who 4x’d conversions from the same ad spend is worth a read.
A full multi-page website: a few days to three or four weeks
A full website, which for us means seven pages and up, typically ships in anything from a few days to three or four weeks, depending on scope. A tight, well-prepared build can be live inside a week. A wider one with bespoke functionality and a lot of content sits nearer the top of that range.
The build. We agree the page structure, design the core layout and components, and build it out on Astro. Conversion paths and page hierarchy are planned from the start, not bolted on before launch. The search structure goes in as we work: page titles, meta descriptions, canonical tags, and heading hierarchy, all built in rather than retrofitted.
Content and checks. Your copy and images are integrated, the site is checked across devices and browsers, and performance is tested against a brief. This is where a prepared client pulls ahead: real content from day one beats retrofitting words into a layout designed around placeholder text.
Review and launch. You see the site, raise changes, and we make them. Most rounds close quickly. Occasionally there is a second pass, particularly on more complex builds or where copy needed significant rewriting during integration.
Projects towards the top of our price range (£15k to £25k) run nearer the upper end of the timeline. Not because the build is harder, but because the scope is wider: more pages, bespoke functionality, or a more involved brand system to work within.
A redesign: a few days to around four weeks
Redesigns sit in a range because starting points vary enormously. A business with clean existing content that just needs fresh design and a better structure can move through in a few days to a couple of weeks. A business with outdated copy, no clear brand direction, and an ageing WordPress site full of conflicting plugins is a bigger job, and lands nearer four weeks.
There is also the redirect and migration work. When we redesign an existing site, we carry over the URL structure where possible and set up proper redirects wherever the architecture changes. That step protects any search visibility you have already earned. Skip it and a redesign can quietly wipe out years of SEO progress, which is not something we cut corners on, however fast the build moves.
The other thing that can extend a redesign is decision fatigue. Founders sometimes find it harder to approve a redesign than a new build, because they keep comparing it to the old site rather than evaluating it on its own terms. We are used to this. It does not cause problems, but it is worth knowing before you start.
The biggest cause of delays: it is rarely the build
In our experience, the projects that overrun almost always come down to one of these.
Copy arriving late. Writing about your own business is harder than most people expect. Founders regularly underestimate how long it takes to produce specific, useful copy for six or seven pages. Block time in your diary before the project starts. If writing is not your strength, say so upfront; we would rather scope copywriting into the project than watch a fast build stall while you stare at a blank document.
Feedback by committee. When three people need to approve every design decision and none of them agree, projects stall. Appoint one person on your side to own approvals and give them genuine authority to make calls without a vote.
Scope creep. ‘Can we just add a page for this?’ sounds like a small ask. A few of those mid-build and the timeline shifts. Anything outside the original scope gets assessed separately rather than absorbed quietly. That protects the timeline for everyone.
Photo supply. Real photography of your team, premises, or work converts far better than stock images. If you are commissioning a shoot, build it into your timeline before the project starts, not after. Waiting for a photographer’s availability mid-build is one of the most common causes of delays we see.
What being prepared actually looks like
The best single thing you can do before a project kicks off is come with your content ready. In practice, that means:
- A complete first draft of your page copy, or a clear brief if you need us to write it
- A logo in vector format (SVG or EPS, not a screenshot of your letterhead)
- Brand colours and fonts if you have them
- High-resolution photos, ideally landscape format for hero sections
- Any testimonials or case studies you want included
Coming in prepared does not just save time. It almost always produces a better site, because we are building around real content from day one rather than retrofitting your words into a layout designed with placeholder text.
Fast is a build decision, not a corner cut
Plenty of studios quote six to ten weeks for a full site. Often that is the page builder, the plugin stack, and the buffer time talking, not the work itself. We build differently: hand-coded Astro, no bloated templates, performance tested against a brief every time. The result is genuinely quick without skipping the parts that matter.
So the timeline that remains is mostly yours to control. Come prepared, keep decisions with one person, and hold the scope, and even a full build can be live in short order.
For quick reference:
- One-page site or landing page: often a few days, content ready at kickoff
- Full website, seven pages and up: a few days to three or four weeks, depending on scope
- Redesign of an existing site: a few days to around four weeks, depending on complexity
Our full-site service is priced between £8k and £25k depending on scope, and we are transparent about both timeline and cost before any contract is signed. No surprises mid-project. If you need an expedited turnaround, ask; more often than not, it is possible.
Ready to plan your project? Get in touch and we will give you a straight timeline based on your actual scope.
